Agriculture
Since regaining its independence, Morocco has placed the agricultural sector at the center of its development choices, given the significant challenges it represents in economic, social, and territorial terms.
The agricultural sector is now one of the pillars of the Moroccan economy and remains one of its main drivers.
This sector accounts for over 15% of GDP, and its contribution is central, as the growth rate in Morocco is closely linked to agricultural production.
Agriculture is the leading provider of jobs in Morocco, far ahead of other economic sectors. Nearly 40% of the Moroccan population depends on it for their livelihood.
The Safari Group actively contributes to this sector with its various agricultural operations in the regions of Souss-Massa, Rabat-Salé-Kénitra, Béni Mellal, and Fès-Meknès.
Today, the Group manages over one thousand hectares of agricultural land through its dedicated subsidiaries, comprising eight estates across eight different subsidiaries.
The Group's agricultural crop choices are based on the region where its operations are located, the climatic conditions, and market needs.
The farms produce pecans, olives, oranges, clementines, lemons, and carobs.